Nevada gaming regulations allow customers can place wagers on sports through the mobile devices as long as player is physically located within Nevada.
The casino company is following sports book operators William Hill and Cantor Gaming into the market with mobile wagering technology. “I think this is fantastic for the growth potential of the sports wagering industry,” said Station Casinos Vice President of Sports Book Operations Art Manteris. With the test period completed, Station Casinos plans to launch an areawide marketing effort to promote the application in time for the fall football season. During that trial period, the application was promoted only within the company’s 16 Southern Nevada casinos. The application recently completed a field trial with Nevada gaming regulators.
The application, Sports Connection Mobile, allows Station Casinos’ customers to place wagers on sporting events through mobile phones and tablet PCs. Station Casinos is launching a sports wagering application for mobile devices, but the casino operator doesn’t believe the activity will take away business from the company’s sports books. Station Casinos' new mobile application is attached to the company's player rewards program.